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Yitong Jiang 
Graphics & Packaging designer

Works
INTO YOUbrand identity
cosmetic packaging
retail design
CLUIvisual identity
generative design
interactive installation
CRESToral care packaging
brand identity
EXAbrand strategy
virtual exhibit design
brand identity
motion graphics
Blue Nalubrand identity
seafood packaging
trade show design

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Into You

rebranding, brand identity, cosmetic packaging, retail design Fri Jul 19 2022Into You is a Chinese beauty brand, mainly targeting young adults with a sweet, pink-focused style that doesn’t align with its values of confidence and boldness. To expand its appeal, I repositioned the brand for mature professionals and beauty-savvy consumers, shifting to a more avant-garde, elegant visual style.hopefully awards here
hopefully awards here



Light is the visual response to brand attitudes, embodying confidence, authenticity, and expressiveness. Sustainability is embraced by elevating beauty products as cherished "accessories." By using slightly heavier, 100% recyclable stainless steel, the design offers superior corrosion resistance and a luxurious feel, reflecting the brand's commitment to "long-term use" and a "jewelry-like texture."




Design decision such as the trimmed corner on this logo reflects it’s philosophy, is welcoming the viewer with an inviting gesture.



The stripe pattern on the packagings is inspired by moiré patterns, a unique visual effect that only appears when light interacts with it. This decision reinforces the concept of "light" in the visual identity.





Social Media













Graphic applications

Packaging Lineup




Retail Display

I redesigned the display shelves with a clearer display system, dividing the space into purchase, testing, and refill sections to help customers more intuitively find the right product.




Pop-up Store






The interactive screen and mobile app
The interactive screens in both retail and pop-up stores are designed to meet consumers' expectations for educational content that guides product selection.



Curated photography style and art direction
The curated and stylized photography is focusing on the reeded glass and linear light effects to align with the theme of light.


Specal thanks:Gerardo Herrera,
Javier Palomares,3d printing - Yusheng Yang,
Models - Leah Ahrim Woo, Rue Qian
Photography - Ellio Chen, Sisi Chen

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