Yitong Jiang 
Graphics & Packaging designer

Works
Into Youbrand identity
cosmetic packaging
retail design
Cluivisual identity
generative design
interactive installation
EXAbrand strategy
virtual exhibt design
brand identity
motion graphics
Crestoral care packaging
brand identity
Blue Nalubrand identity
seafood packaging
trade show design

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Into You

brand identity, cosmetic packaging,  retail design Fri Jul 19 2022Into You, a Chinese beauty brand, mainly targets young adults with a sweet, pink-focused style that doesn’t align with its values of confidence and boldness. To expand its appeal, I repositioned the brand for mature professionals and beauty-savvy consumers, shifting to a more avant-garde, elegant visual style. Its durable, refillable outer cases reduce the footprint, redefining beauty products as cherished "accessories" and emphasizing long-term use with a "jewelry-like texture."hopefully awards here
hopefully awards here



Light is also the visual respond of brand attitudes, which is—confidence, authentic, and expressive. Sustainability is embraced by elevate beauty products as cherished 'accessories.' Using slightly heavier, 100% recyclable stainless steel, it offers superior corrosion resistance and a luxurious feel. reflecting the brand's commitment to "long-term use" and "jewelry-like texture."




Design decision such as the trimmed corner on this logo reflects it’s philosophy, is welcoming the viewer with an inviting gesture.
















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