[ about me ]

Yitong Jiang 
Graphics & Packaging designer

Works
INTO YOUbrand identity
cosmetic packaging
retail design
CLUIvisual identity
generative design
interactive installation
CRESToral care packaging
brand identity
EXAbrand strategy
virtual exhibit design
brand identity
motion graphics
Blue Nalubrand identity
seafood packaging
trade show design

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EXA

brand strategy, virtual exhibit design,  brand identity, motion graphics Fri Jul 19 2022
I believe that responsible design thinking can inspire people and propel industry progress. With EXA, I aim to showcase my vision of how "art experiences" could evolve in the future. Traditional art exhibitions are often confined to galleries and museums, while many public spaces in cities are overlooked, despite carrying collective memories and personal significance. Exa realizes this vision through 3D scanning.hopefully awards here
hopefully awards here




ChallengeSolution
With the deepening of technology and globalization, public interest in interactive art and cross-cultural dialogue is growing. People seek new, more participatory ways to engage with art beyond traditional limits. 

EXA responds to this demand for immersive experiences that both entertain and enlighten.
 EXA is a virtual art experience platform that leverages 3D scanning technology to transform forgotten urban spaces into canvases for digital art.

Urban spaces scanned by users become platforms for artists to showcase digital artworks, while public spaces become part of the art experience. Here, art is freed from the confines of traditional galleries, allowing the environment to tell your story and enabling users to fully immerse themselves in the urban landscape.





Market Video


Brand Vision
Exa envisions a broader dialogue that transcends time and space. Looking 50 years into the future, with the support of a vast database, we could even witness the transformations of cities and nature through exa. A more dynamic and tangible interactive experience beckons to us in the near future.


Mobile App








How it works




Handbook for tradeshow

The handbook has two parts.

The first uses EXA’s virtual environments printed on transparent paper with an accordion fold. When stood upright, the pages create an immersive effect. The second part is a square, saddle-stitched introduction to the EXA project.


QR Code for VR experience in the Street




Social Media




Office Environment


Specal thanks:Carolina Trigo


gallery
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