Yitong Jiang
Graphics & Packaging designer

Works


INTO YOUBrand identity
Cosmetic packaging
Retail design



CLUIVisual identity
Publication
Generative design


REMOTE
SENSING
Exhibition identity
Generative design
Web design

CRESTOral care packaging
Brand identity


EXABrand strategy
Virtual exhibit design
Brand identity
Motion graphics

BLUE
NALU
Rebranding
Seafood packaging
Trade show design


Résumé
Email
Instagram
LinkedIn


Let’s connect!
Nice to meet you, I’m Yitong Jiang!

Chinese New Year was the first visual system I ever encountered.

It’s a world steeped in fiery red—paper-cuts, firecrackers, lanterns, and red envelopes. Together, these colors, shapes, patterns, and warmth create what we call the spirit of the New Year. Similar systems, like Christmas, shape each person’s childhood with their own visual languages, always symbolizing love and hope. This may be why I find visual design so captivating—it is a powerful vessel that can spark conversations, touch hearts, and influence generations. This vessel holds both our shared hopes and individual memories, experiences, and dreams. As a designer, I hope to fill it over time, weaving together collective meaning with my own personal stories.














VEHICULA
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234—5645






Education
09/2022–04/2025

ArtCenter College of Design
Pasadena, CA


Master of Fine Arts in Graphic Design

Specialization in Branding, Packaging,  Visual Identity.

04/2025–01/2025

Google + ArtCenter
Sponsored Studio

Pasadena, CA

Developed AI-driven workflows and tools for the packaging design team at Google, including building custom AI models and using AI to develop production-ready next-generation packaging.
09/2018–06/2022

ArtCenter + Cesar
Sponsored Studio
Pasadena, CA

Completed a 14-week professional development program for Cesar with Mars Pet Care, delivering a real-world solution for a current or future-focused design brief determined by the sponsor.
09/2018–06/2022

Nankai University
Tianjin, China


Bachelor of Fine Arts in Visual 
Communication Design


Experience

04/2025–Now

Freelance Graphic Designer
Uni® 
Remote

Assisted the team with early-stage ideation for the next fragrance product line, including bottle sketching, moodboard development.




Freelance Graphic Designer
ODD.
Remote

Assisted a wellness start-up in designing a B2B booklet, from collecting moodboards to developing creative book structures and content layout.

05/2024–08/2024

Teaching Assistant
ArtCenter College of Design
Pasadena, CA

Assisted Professor Jini Zopf in her Packaging Design 1 course. Led student critiques, helped them with project ideas, and answered questions about packaging-related Kongsberg machine and laser cutting machine. Prepared class materials needed for the professor during class and led the packaging design skill demonstrations.
05/2024–06/2024

Freelance Graphic Designer
Meaningful Works
Los Angeles, CA

Assisted the graphic design team in creating initial logo sketches and font exploration for the Sprouts re-branding project.
06/2021–09/2021

Graphic Designer
INWA Design
Beijing, China

Assisted the INWA design team across investment, internet, and fintech identities, crafting brand identities, applications, motion graphics, illustrations, spatial design, wayfinding, photography, and presentation decks for clients including Alibaba Visitor Center, Jining Urban Investment, INCLUSION, and INWA’s in-house projects.


Expertise


Strong working knowledge of

Illustrator, InDesign, Photoshop, After Effects, Cinema 4D, Keynote, Figma, ChatGPT, Midjourney, Miro



Familiar with

SolidWorks, KeyShot, p5.js, Final Cut Pro, Capture One, Basecamp

Skills

Brand identity, packaging design, generative design, 3D printing, book binding, letterpress, DSLR photography, laser cutting, Kongsberg machine, large format photography


Languages             English (fluent), Mandarin (native)


Recognition
01/2025–Present

Silver Award                            
CLUI

Graphis New Talent Awards

Honorable Mention  
INTO YOU                    

Graphis New Talent Awards

01/2024–12/2024

Communication Arts 2024
Progress Summit / Design Shortlist

02/2023–Present

ArtCenter Grad
Continuing Scholarship
02/2023–Present 

ArtCenter
Student Gallery

Fall 2024 
Into You, Packaging and brand strategy posters
Into You, Cosmetic packaging
Summer 2024
Crest, Oral care product packaging
Spring 2024
110 Freeway Typeface, 
Modular type design
BlueNalu, Food packaging


Fall 2023
SHIMEN, Spirits packaging
Huluh, Board game ‘Mahjong’ packaging
Summer 2023 and Fall 2023
*Progress Summit, Brand identity
Spring 2023
Aphex Twin, Typography
Frankenstein, Title sequence
*Displayed in president’s office









gallery
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