BlueNalu

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Yitong Jiang
Graphics & Packaging designer

Works

INTO YOU

Brand identity
Cosmetic packaging
Retail design

CLUI

Visual identity
Publication
Generative design

CREST

Oral care packaging
Brand identity

EXA

Brand strategy
Virtual exhibit design
Brand identity
Motion graphics

BLUE NALU

Rebranding
Seafood packaging
Trade show design

Résumé
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LinkedIn

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Brand identity, Seafood packaging, Trade show design

Tue Jul 19 2022

BlueNalu is a start-up company in the cell-cultured seafood industry. However, conducted researches has shown customers has a lack of acceptance for cell-cultured products, food safety is being questioned. BlueNalu is in pressing need of strategic innovation to effectively navigate these challenges to thrive in a highly competitive industry.

Packaging for lower-price option

Packaging for exclusive option

Product at home

Delivery identity

Considering the ordering needs of different customers (individuals/companies), I designed delivery boxes with both small-capacity and large-capacity , as well as freezer boxes.

Outdoor brand identity: Visual design created for large trucks used in warehouse transportation and mini vans for home delivery.

Brand identity

Website and social media

Outdoor advertisement

B2B Trade show

This is an interactive tabletop designed for a B2B trade show.
When a packaging is lifted from the table, it triggers the display to showing information about the product.

Office environment

Specal thanks:Gerardo Herrera,
3d modeling: Yitong Jiang

gallery

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