[ about me ]

Yitong Jiang 
Graphics & Packaging designer

Works
INTO YOUbrand identity
cosmetic packaging
retail design
CLUIvisual identity
generative design
interactive installation
CRESToral care packaging
brand identity
EXAbrand strategy
virtual exhibit design
brand identity
motion graphics
Blue Nalubrand identity
seafood packaging
trade show design

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BlueNalu

brand identity, seafood packaging, trade show design Tue Jul 19 2022



BlueNalu is a start-up company in the cell-cultured seafood industry. However, conducted researches has shown customers has a lack of acceptance for cell-cultured products, food safety is being questioned. BlueNalu is in pressing need of strategic innovation to effectively navigate these challenges to thrive in a highly competitive industry.







Brand identity









Delivery identity







Website and social media

















Trade show







Office environment





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