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 Yitong Jiang
Graphics & Packaging designer
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INTO YOUBrand identity
Cosmetic packaging
Retail design

CLUIVisual identity
Publication
Generative design

REMOTE
SENSINGExhibition identity
Generative design
Web design
CRESTOral care packaging
Brand identity

EXABrand strategy
Virtual exhibit design
Brand identity
Motion graphics
BLUE
NALU Rebranding
Seafood packaging
Trade show design

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Crest

Oral care packaging, Brand identity Fri Jul 19 2022Crest is recognized for its clinical expertise to oral care. By recognizing Crest consumers' hidden storage preferences, the conversation begins on how to bring Crest back from the drawer to the countertop. The goal for packaging redesign is to transform oral care from daily routines into a multi-sensory experience, fostering a broader and more exclusive brand loyalty.



For Crest, this is my first attempt at using AI-generated technology to assist in product photography. Some of the images feature AI-rendered backgrounds.




Logo Type
Influenced by the typeface Geography, the geometric shapes reflect the architectural nature of the packaging design. The all-uppercase conveys strength, while the tight tracking emphasizes the robust durability of teeth. Additionally, the extended leg of the "R" symbolically supports the other letters, representing pharmaceutical support in oral care.




Life-style photography Scale with peopleMouthwash bottle

Toothbrush set

Dental floss


Dental gum

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Specal thanks:Ania Borysiewics, 3D modeling: Yusheng Yang, Yitong Jiang,
3D printing: Yusheng Yang,
Photography: Vin Stratton, Yitong Jiang,
Bilok Shankar



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