Yitong Jiang
Graphics & Packaging designer

Works


INTO YOUBrand identity
Cosmetic packaging
Retail design



CLUIVisual identity
Publication
Generative design


REMOTE
SENSING
Exhibition identity
Generative design
Web design

CRESTOral care packaging
Brand identity


EXABrand strategy
Virtual exhibit design
Brand identity
Motion graphics

BLUE
NALU
Rebranding
Seafood packaging
Trade show design


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LinkedIn


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CLUI

rebranding, visual identity, generatie design
The Center for Land Use Interpretation (CLUI) is an organization dedicated to exploring and interpreting human land use. It focuses on research projects, art exhibitions, field studies, and maintaining a comprehensive archive. Grounded in its unique educational and academic values, CLUI seeks to enhance accessibility and humanity through a more dynamic and symbolic visual language.



The incorporation of latitude and longitude symbols into the identity underscores CLUI’s strong connection to geography.


Entrance




Posters


The primary visual language is inspired by the rhythmic lines found on geodetic rulers. Reflecting CLUI’s nonprofit nature, pastel tones reminiscent of office stationery were selected as a strategic visual approach.



Land.Mapper



Land Mapper is a map-generator tailored for CLUI, developed with p5.js. 

It reimagines map, as an dynamic and interactive medium, using diverse iconography and elements to highlight cultural and geological features. Accessible on CLUI’s archive computers, it allows users to create and print personalized maps, fostering dialogue on land use and offering a fresh visual language for academic exploration.






Wayfinding

The use of affordable wood materials for wayfinding signage, emphasizing both functionality and sustainability.


Interior
 




Field Book




Archive Booklist and Reviews




Website










Specal thanks:
Brad Bartlett
Zeke Wattles




Gallery
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