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 Yitong Jiang
Graphics & Packaging designer
Works
INTO YOUBrand identity
Cosmetic packaging
Retail design

CLUIVisual identity
Publication
Generative design

REMOTE
SENSINGExhibition identity
Generative design
Web design
CRESTOral care packaging
Brand identity

EXABrand strategy
Virtual exhibit design
Brand identity
Motion graphics
BLUE
NALU Rebranding
Seafood packaging
Trade show design

Résumé
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LinkedIn


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CLUI

rebranding, visual identity, generatie design
The Center for Land Use Interpretation (CLUI) is an organization dedicated to exploring and interpreting human land use. It focuses on research projects, art exhibitions, field studies, and maintaining a comprehensive archive. Grounded in its unique educational and academic values, CLUI seeks to enhance accessibility and humanity through a more dynamic and symbolic visual language.



The incorporation of latitude and longitude symbols into the identity underscores CLUI’s strong connection to geography.


Entrance




Posters




The primary visual language is inspired by the rhythmic lines found on geodetic rulers. Reflecting CLUI’s nonprofit nature, pastel tones reminiscent of office stationery were selected as a strategic visual approach.



Land.Mapper

Land Mapper is a map-generator tailored for CLUI, developed with p5.js. 

It reimagines map, as an dynamic and interactive medium, using diverse iconography and elements to highlight cultural and geological features. Accessible on CLUI’s archive computers, it allows users to create and print personalized maps, fostering dialogue on land use and offering a fresh visual language for academic exploration.







Wayfinding

The use of affordable wood materials for wayfinding signage, emphasizing both functionality and sustainability.


Interior







Archive Booklist and Reviews





Field Book





Website








Specal thanks:
Brad Bartlett
Zeke Wattles




Gallery
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